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1.
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill Book Publication New York : McGraw-Hill, 1995 Description xxiv, 721 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab. Book Publication New York : McGraw-Hill, 1988 Description XXVII, 763 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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3.
Marketing / Courtland L. Bovée, John V. Thill Book Publication New York : McGraw-Hill, 1992 Description XXXI, 761 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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4.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché Book Publication Boston : McGraw-Hill, 1998 Description XXII, 547 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Pricing : making profitable decisions / Kent B. Monroe Book Publication New York : McGraw-Hill, cop. 1990 Description xxiv, 502 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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6.
Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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7.
Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner Book Publication New York : McGraw-Hill, cop. 1996 Description xx, 700 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (4). Reference (1).

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9.
Business marketing / Frank G. Bingham Jr, Roger Gomes, Patricia A. Knowles Book Publication New York : McGraw-Hill/Irwin, cop. 2005 Description 475 p. LocationBiblioteca IPAM Porto Availability Available (1).

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10.
Strategic marketing / David W. Cravens Book Publication Boston : Irwin McGraw-Hill, cop. 2000 LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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